Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every aspect of the Redken brand is true to its unique mix of core values.

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world. Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise.

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

At Matrix, we welcome all hair types and all humans. That why we work with our labs and network of stylists around the world to develop hyper-targeted solutions for each and every hair type-every level, underlying pigment, diameter, and pattern.

NYC Crafted. Barber Inspired. The complete destination for men's haircare and men's styling needs.